Back to Glory
It’s been far too long since the five-time champion Dallas Cowboys last lifted the Lombardi Trophy, but the wait ends now. The 2025 season isn’t just about winning; it’s about taking back what’s theirs.
Back to Glory is more than a slogan, it’s a battle cry for the players, the fans, and the city of Dallas. The legends who built this dynasty and the current stars are united in one mission. Every game, every touchdown, every moment is a step toward destiny.
The road back to the Super Bowl starts now.
AD: Briana Harris
Marketing Strategies
THIS SEASON IS ABOUT MORE THAN JUST WINNING, IT'S ABOUT TAKING BACK WHAT BELONGS IN DALLAS.
Here’s how Dallas rallies a city, a fanbase, and a continued legacy in the making!
SOCIAL MEDIA
Fans are invited to share their favorite memories of the Dallas Cowboys with #BacktoGlory 🏈, throughout all main social media platforms.
NIKE SNEAKER
The Cowboys and Nike unite for an exclusive fan sneaker, blending iconic Dallas grit with cutting-edge performance.